RDBMS - Relational DataBase Management System. The typical, standard database, with both data models, data definitions, and data storage capabilities. Examples include Oracle's 9i database, Microsoft's SQLServer 2000, and IBM's DB2 and Informix.
RFI - Request For Information. A formal document sent by a customer to a vendor asking for specific information about their product or line of products. It's usually the first salvo in several rounds of information gathering by customers in the vendor selection process.
RFQ - Request For Quote. A formal document sent by a customer to a vendor asking them to put together a product and service package, with prices, for the customer to consider accepting and ultimately buying.
RMA - Returned Materials Authorization. Most companies require that customers contact them before returning previously-purchased product, to receive authorization to return the product. The customer is usually given an RMA number, for tracking purposes.
ROI - A calculation of how much money will be saved or earned as the result of an investment. When evaluating CRM packages, be sure to factor in investments of both time and capital in your ROI analysis.
Rollback Capability - The ability of an RDBMS, in the case of a catastrophic failure, to be able to return to, or roll back to, a set point in time when the database was known to be stable. This is less preferred than the ability for an RDBMS to "fail-over" to a hot spare server, losing no data and suffering no down time in the process.
S
Sales Pipeline - This is the list of potential customers that the sales department is currently trying to convert into paying customers. Typically, customer deals in the pipeline are assigned dollar values and "percentages likely to convert", and from that, sales forecasts can be approximated.
SFA - Sales Force Automation. One of the lynchpins of CRM. This enables the Sales team to capture and maintain lead and other contact information in one data store, conduct team selling, view pipeline reports, and other tasks. This is still the first objective of most companies implementing CRM solutions.
SLA - Service Level Agreement. This is the agreed-upon level of service that will be provided by the vendor to the customer upon purchase of product. Variables include: channels supported, hours of the day, days of the week, response times, and on-site support.
SMBs - Small to Medium Businesses. A segment of the market in general that tends to be the target of enterprise application and database vendors these days who have "already gone after the big fish," namely, large, Fortune 500 companies, and are trolling the waters for smaller catch. Sometimes called SMEs, or Small to Medium Enterprises, though that could be confused with Subject Matter Expert.
SOAP - Simple Object Access Protocol. SOAP is a lightweight protocol for exchange of information in a decentralized, distributed environment. It is an XML-based protocol that consists of three parts: an envelope that defines a framework for describing what is in a message and how to process it; a set of encoding rules for expressing data types, and; a convention for representing remote procedure calls and responses.
SR - Service Request. The latest term for support case, problem ticket, work order, or other terms previously used. A Service Request is established in CRM software to track a customer contact through to its conclusion. It contains contact information, details about the issue or problem at hand, and usually concludes with a summary of how the problem was solved.
Stinger - Microsoft's code name for its OS that will run on a family of smart phones, which are a class of wireless phones with oversized displays and color screens--designed for wireless Web access and conventional phone calls. The first hardware product is reported to have been in the works for two to three years and will be marketed by Samsung in the United States and Europe.
RFI - Request For Information. A formal document sent by a customer to a vendor asking for specific information about their product or line of products. It's usually the first salvo in several rounds of information gathering by customers in the vendor selection process.
RFQ - Request For Quote. A formal document sent by a customer to a vendor asking them to put together a product and service package, with prices, for the customer to consider accepting and ultimately buying.
RMA - Returned Materials Authorization. Most companies require that customers contact them before returning previously-purchased product, to receive authorization to return the product. The customer is usually given an RMA number, for tracking purposes.
ROI - A calculation of how much money will be saved or earned as the result of an investment. When evaluating CRM packages, be sure to factor in investments of both time and capital in your ROI analysis.
Rollback Capability - The ability of an RDBMS, in the case of a catastrophic failure, to be able to return to, or roll back to, a set point in time when the database was known to be stable. This is less preferred than the ability for an RDBMS to "fail-over" to a hot spare server, losing no data and suffering no down time in the process.
S
Sales Pipeline - This is the list of potential customers that the sales department is currently trying to convert into paying customers. Typically, customer deals in the pipeline are assigned dollar values and "percentages likely to convert", and from that, sales forecasts can be approximated.
SFA - Sales Force Automation. One of the lynchpins of CRM. This enables the Sales team to capture and maintain lead and other contact information in one data store, conduct team selling, view pipeline reports, and other tasks. This is still the first objective of most companies implementing CRM solutions.
SLA - Service Level Agreement. This is the agreed-upon level of service that will be provided by the vendor to the customer upon purchase of product. Variables include: channels supported, hours of the day, days of the week, response times, and on-site support.
SMBs - Small to Medium Businesses. A segment of the market in general that tends to be the target of enterprise application and database vendors these days who have "already gone after the big fish," namely, large, Fortune 500 companies, and are trolling the waters for smaller catch. Sometimes called SMEs, or Small to Medium Enterprises, though that could be confused with Subject Matter Expert.
SOAP - Simple Object Access Protocol. SOAP is a lightweight protocol for exchange of information in a decentralized, distributed environment. It is an XML-based protocol that consists of three parts: an envelope that defines a framework for describing what is in a message and how to process it; a set of encoding rules for expressing data types, and; a convention for representing remote procedure calls and responses.
SR - Service Request. The latest term for support case, problem ticket, work order, or other terms previously used. A Service Request is established in CRM software to track a customer contact through to its conclusion. It contains contact information, details about the issue or problem at hand, and usually concludes with a summary of how the problem was solved.
Stinger - Microsoft's code name for its OS that will run on a family of smart phones, which are a class of wireless phones with oversized displays and color screens--designed for wireless Web access and conventional phone calls. The first hardware product is reported to have been in the works for two to three years and will be marketed by Samsung in the United States and Europe.
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